What is Innovative Decision Making?

Innovative Decision Making (IDM) is an individualized, self-assessment, and workshop-based methodology, which addresses the universal need of business people: how to arrive at the best decisions.

IDM examines how the creative process can be applied to optimize decision making and problem solving. It provides an easy-to-understand, overall framework for the decision making process.

In a non-judgmental fashion, the methodology offers individuals insights into their decision-making styles, and provides a practical set of tools for improving overall creativity in decision-making. IDM's ultimate goal is to empower each individual with a greater creative capacity, at each step of the decision-making process.

Most creativity-based programs apply a "one-size-fits-all" boilerplate approach. Persona GLOBAL's IDM is the only major program that first analyzes the individual's tendencies in four creative capacities: Information Openness, Brain Holism, Uncertainty Coping, and Risk Acceptance. While focusing on each participant's personal decision-making skills development, IDM provides an action plan by which participants can learn how to unleash the under-utilized aspects of their creative intellect. The result is a far more powerful approach to decision making optimization.

Core Workshop Features (2 days):

  • Creativity
  • Advantages and drawbacks of experience-based decisions
  • Paradigms at Work
  • Four Creativity Capacities:
    • Information Openness
    • Uncertainty Coping
    • Risk Acceptance
    • Brain Holism
  • The Four Phases and the Creativity Capacities
  • Personal Development
  • Decision Style
  • Group Decision Making
  • Identify - outcome thinking, paradigm check, decision framing
  • Search - personal development planning, evaluative thinking, visualizing
  • Evaluate - value aligning, criteria profiling, threshold setting
  • Select - taking risk, testing, planning, managing change

Workshop Objectives:

  • Learn how personal effectiveness indecision making can be affected by the barriers we set up against our creative potential.
  • Organize and carry through decision making using a four-phase model.
  • Differentiate left and right brain thinking and apply each to various parts of the decision making process.
  • Use right brain tools such as redefining, visioning and attuning to enhance creativity.
  • Use dimension tools such as decision framing, value aligning and risk analysis to eliminate barriers.
  • Identify the effect of the dimensions of information openness, uncertainty coping, and risk acceptance on decision making.
  • Gain the ability to cover the area of paradigm busting and how to make it work.

IDM Benefits for the Participant

  • ACTIONABLE. Tools and techniques learned can be applied immediately.
  • COMPUTER-GENERATED PROFILE. Each participant is measured in four creative capacities.
  • CONSENSUS BUILDING. Provides insights into how different creative personalities approach problem solving. Participants can use insights to facilitate closure on major decisions.
  • LONG-TERM VALUE. Businesses can use the four-step decision making process repeatedly, when facing important, complex or difficult decisions.
  • NON-JUDGMENTAL. Acknowledges all individuals have creative strengths, and advises them on how to improve weaker creative faculties.
  • REAL-LIFE APPLICATION. Participants can use an important pending business decision or project as their case study.
  • SKILLS ENHANCEMENT. Everyone can acquire new tools and techniques for improving their decision-making powers.
  • UNIQUE ASSESSMENT TOOL. Takes into account individual traits and builds upon this knowledge for customized self-development training.
  • UNIVERSAL. Applies to managers and decision makers at all levels within an organization.

Methodology in Practice

Innovative Decision Making is designed to be used as either a training tool to optimize decision making on a day-to-day basis, or as a consulting tool to assist business and individuals facing a myriad of decision points on a specific, large-scale project. Companies often use IDM when embarking on major business initiatives, such as package design implementation, or marketing and advertisement campaign development.

In its training format, IDM can be implemented in 2-5 days, depending on the needs of the participant and the complexity of the project. Companies can choose to use a workshop case study provided by the consultant or work on a real-life project.

Focus on How People Make Decisions

The IDM methodology has two phases: participants first answer a questionnaire and receive feedback on their creative abilities. Then, they examine the four basic steps in making a decision, and how using the four creative capacities can optimize decision making.

Based on their feedback reports, participants identify where they can improve their creative capacities, and select a number of new tools and techniques which will help them become better decision makers.

Through working on a case study, participants experience firsthand how different creative intellects approach problems, and how using specific tools and techniques can lead to a far greater range decision "outcomes."

Unique Value Proposition for Industry Professionals

  • IDM CERTIFICATION. Experienced professional trainers or consultants can be certified in applying IDM in as little as 2 days.
  • DEVELOPMENT FEEDBACK. Participants are given clear feedback on what creative capacities need to be strengthened; this enables the workshop sessions to be productive for each individual.
  • FLEXIBILITY. IDM is applicable as a training or consulting tool, and can be used as a phased process for large corporate projects.
  • GLOBAL REACH. IDM has been adapted to different cultures and is available in most major European and Asian languages.
  • MEASURABLE. Re-administration of the survey instrument can measure improvements in the individual's use of creative capacities.
  • TURNKEY. All materials are provided.
  • UNIVERSAL. IDM is a powerful methodology that addresses a universal challenge: all businesses need to exercise good judgment in business decisions, and to foster creativity and innovation.
  • VARIETY OF TOOLS. IDM offers a rich assortment of tools, techniques, and "games" so that participants have "fun" while they learn.

Key Feedback Features:

  • Information Openness
  • Uncertainty Coping
  • Risk Acceptance
  • Brain Holism
  • Advices for each factor

Workshop length:

2 days