The I-Merger simulation game gives people an experience of managing change and building support in one of the most complex change management situations - a cross-border merger. Many mergers and acquisitions fail to achieve the financial benefits originally forecast. This is often due to human and communication difficulties, as opposed to technical or financial problems.
In the context of an international insurance merger, participants must plan, develop and implement an effective strategy to maximize both the financial value of the merger and the support for it from a diverse group of internal and external stakeholders. Participants are measured on the long term value of the merger, which is a combination of the financial impact of the decision taken and the degree of support for the merger they generate.